Wednesday, June 07, 2006

Team Quack - Public Opinion of Chiropractic in the Blogosphere

On a previous post, I shared with you how I discovered that a surprising majority of blogs gave positive reviews of chiropractic using Opinmind. Not everything is so rosy. Have you ever searched for "chiropractic" using Technorati?
Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.
So if you just look at the search results, nothing peculiar jumps out. You'll find just what you expected, various postings ranging from individuals to small businesses to organizations. But do you know what other related terms Technorati offers to help refine your search?

One of them, right in the middle of the page, is "Quackery". Other related terms listed were "chiropractor" and "yoga". Now if I had just told you about these two terms, you'd probably think those are pretty logical sister terms. Well, despite your objections, a large number of consumers also feel that quackery should be grouped with chiropractic.

How do you feel about devoting your life to a profession where others call you a quack. You are an "untrained person who pretends to be a physician and dispenses medical advice and treatment." Twenty years ago, they would've said it to your face, now and in the future, they will only say it behind your back. To tell you the truth, I'd much rather have it said in front of me.

I bring this to your attention to illustrate a point. In our current age of communication explosion, more than ever before, it isn't nearly as important as what you think, but what the public hears and believes. So if you think that an L2 adjustment can fix renal disease, what does the public believe?


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